TECHNOLOGY: QR Tags/QR Code

Posted by kelley in Corporate Events on January 19, 2011 | no responses

Conference and meeting registration or information transfer has a new face….the QR tag.

Simply put: QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.

CLINK is experiencing the amazing capabilities of this quirky new (relatively to America at least) technology for TEDx Austin. As part of the event’s production team, we have seen the registration process evolve with the use of QR tags. The response has been significant.

Interested parties downloaded a free reader on their Smart phones– like ScanLife — aimed their phones at the a barcode (similar to the one above) and shot a photograph of the square box of “squiggles.” Participants were immediately taken to the front page of the TEDx Austin website for more information which included video links, general information, photos, prompts, etc.

According to Inc. Magazine, industry experts predict Americans will be able to pay for a bus ride, buy a can of soda, and board an airplane all through the use of phones with built-in code-readers.One source shared it perfectly:

“We have a great story to tell about the brand,” says Therese Bird McGuire, interactive marketing manager for Bonterra Vineyards, which is based in Louisville, Kentucky and which started using Microsoft tags on its packaging and advertising this summer. “Ads just didn’t give us enough space to tell the whole story. We’re using the tags to help supplement them.”

Consider using QR tags to illustrate the following:

CONFERENCES

Virtual Swag Bags (include speakers bios/photos, performance videos, sponsors coupons and links).
Free Giveaways during conferences. Change the QR tags hourly for booth discounts, free offers and targeted outreaches.
Attendees can opt into an expanded address book for all participants. Ever wish you could reconnect with an attendee you met?
Go Green–attach footprint data on refuse bins.

NUTRITIONAL INFORMATION

Sponsor a vegetarian or gluten-free zone and post QR tags for each dish served.
Hand-wrapped donated snacks can have both nutritional information and a coupon for later use attached.

PARTICIPATION/DONATION