As of April 13, 2011 and Senate Resolution No. 758, the purple bow tie is Texas’ official symbol of collaboration and will be recognized annually.
As the resolution sponsored by Senator Eddie Lucio and Railroad Commissioner Michael Williams states,
“Texas Bow Tie Day at the Capitol is a joint effort organized to highlight the benefits of bipartisan collaboration while raising funds for cancer research and survivorship….this exceptional occasion serves as a model of bipartisan cooperation for a worthy cause.”
The foundation of the decree is the brainchild of Cincinnati Bengals linebacker and TEDx Cincy speaker, Dhani Jones. Jones began wearing bow ties in support of and on the advice of longtime friend, Kunta Littlejohn (who was fighting Non-Hodgkins lymphoma). He came to realize that bow ties were conversation starters. He began to use these conversations to frame ideas on how we serve our communities. He shares, “It’s about a conversation which becomes ACTION!”
Gaining momentum in a relatively short time, he has since gone on to incite others to get involved in what he believes are four critical areas of need: collaboration, service, self-representation and critical thought. His platform? The Bow Tie Cause.
It’s working.
Produced by CLINK, the event conceived of by James Frinzi was made possible by the generous sponsorship of Goodman Networks and AT&T. The first gathering to celebrate the new resolution was hosted at The Driskill. The details of the event are re-capped on our design blog.
Conference and meeting registration or information transfer has a new face….the QR tag.
Simply put: QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.
CLINK is experiencing the amazing capabilities of this quirky new (relatively to America at least) technology for TEDx Austin. As part of the event’s production team, we have seen the registration process evolve with the use of QR tags. The response has been significant.
Interested parties downloaded a free reader on their Smart phones– like ScanLife — aimed their phones at the a barcode (similar to the one above) and shot a photograph of the square box of “squiggles.” Participants were immediately taken to the front page of the TEDx Austin website for more information which included video links, general information, photos, prompts, etc.
According to Inc. Magazine, industry experts predict Americans will be able to pay for a bus ride, buy a can of soda, and board an airplane all through the use of phones with built-in code-readers.One source shared it perfectly:
“We have a great story to tell about the brand,” says Therese Bird McGuire, interactive marketing manager for Bonterra Vineyards, which is based in Louisville, Kentucky and which started using Microsoft tags on its packaging and advertising this summer. “Ads just didn’t give us enough space to tell the whole story. We’re using the tags to help supplement them.”
Consider using QR tags to illustrate the following:
CONFERENCES
NUTRITIONAL INFORMATION
PARTICIPATION/DONATION
The “rest of the story”…
Retail Applications
According to Baum & Whiteman, one of the most noted international restaurant and food consultant groups out of New York, the new buzz words for food in 2011 include monikers like designer donuts, fancy poutine, upscale food courts, convenience store cuisine, artisan ice pops, fregola, and a nod to our part of the woods –”down-home” Southern cooking….among others.
Perusing the list, we realized CLINK got in front of a few of these predictions with corporate groups in late 2010 including creative meatball usage, gourmet Airstream stations, flavored ice and artisan popsicles, fresh veggie bars and late-night breakfast bars.
“BUZZWORDS FOR 2011: Coconut water, awash in a mythology of good
health; bourbon, for people who actually like booze; cucumbers, lavender and
hibiscus, especially in cocktails; upscale food courts; umami along with
stealth use of miso; sangria with new twists; peppadew; fancy poutine, a
Canadian calorie bomb, could have a US trend life of a year; macarons, not
macaroons; whoopee pie; Korean spicing and condiments; pesto variations;
newfangled machines vending fresh fruit and vegetables; designer donuts
imitating froufrou cupcakes; meatballs; burrata; tacos with global and wacky-
fillings; convenience store cuisine; artisan ice pops; “free from” food labels;
pop-up restaurants; fregola, a pasta from Sardinia; Greek yogurt; ever-larger
“snacks” and multiple snacks replacing meals; meatless Mondays; reinvented
grits and down-home Southern cooking; and isn’t anyone tired yet of black
kale?”Enjoy the FULL REPORT HERE.